We have partnered up with STAXO to develop a brand new website for our renowned Palm Court afternoon tea lounge and website with embedded booking engine for our newly opened cookery school Sauce. From the start the STAXO team made sure to provide us with a very detailed project plan and made sure to engage all stakeholders from our side.
Palm Court
A STYLISH WORDPRESS WEBSITE FOR ONE OF THE MOST ICONIC HOTELS IN LONDON
- Hosting,
- Maintenance & Support,
- Website Design
Who is the Palm Court?
The Langham, London is one of the most iconic hotels in London. It has a rich and long 150-year history of being the birthplace of afternoon tea. The Palm Court is famous for being the ‘Best Afternoon Tea Service 2018’.
With a menu overseen by Michel Roux Jr and created by Executive Pastry Chef Andrew Gravett that takes inspiration from the nation’s favourite biscuits and baked tarts, The Langham Afternoon Tea at Palm Court celebrates all things British. With a focus on the love of Tea, the restaurant offering includes a selection of pastries inspired by the classics, paired perfectly with our JING teas and Gusbourne English sparkling wine.
The Brief
The Langham, London approached STAXO with a two-pronged measure for success in what they wanted to achieve with the Palm Court website. One was to increase the bookings taken via the website, and two was to improve brand awareness and increase the level of unique visits to the website.
The website needed to portray the restaurant in line with The Langham, London’s brand identity legacy and position the Palm Court correctly within the marketplace alongside competitors.
The Process
The STAXO design team worked with the Palm Court on a design that would be beautiful and truly represent the iconic brand. The website design extends the atmosphere of the restaurant for future guests and converts visitors into booking customers.
Our development team crafted a functional and responsive website that is user-friendly and technologically advanced in terms of tracking data. There was no need for a third-party booking plugin as this functionality was developed for the site. To support its marketing strategy, the website provides proof of ROI in the form of data capture forms that record the user’s entries and the digital source (i.e., Google), keyword and campaign.
The Result
Using the website intelligently allowed The Langham, London to plot highly focused and curated combined online and offline marketing campaigns. Prepare to be amazed by the beauty that is the Palm Court and The Langham, London.
Visit Website
We have partnered up with STAXO to develop a brand new website for our renowned Palm Court afternoon tea lounge and website with embedded booking engine for our newly opened cookery school Sauce. From the start the STAXO team made sure to provide us with a very detailed project plan and made sure to engage all stakeholders from our side.
Kasia Rudnik
Director of eCommerce
Get in Touch
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