WordPress SEO Guide – 2023

Nearly 40% of all websites on the internet are powered by WordPress. Yes, you did read that right. Whether you’re starting a small blog or managing a larger scale e-commerce business, it’s the platform to use. Because of its flexible interface and abundance of plugins and themes, creating an online presence has never been simpler.

However, you must understand search engine optimisation (SEO) if you want to maximise the potential of your WordPress website. To reach a wider audience and meet your business goals, WordPress SEO means improving your website’s exposure on search engines. Search engines are incredibly important—more than 90% of all online interactions are guided by them, as we all know.

Can WordPress help with SEO? Although WordPress is renowned for being SEO-friendly, there are still many things you can do to further improve your site’s search engine optimisation. Being unique in a sea of millions of competing websites is essential. But don’t fall for the myth that WordPress SEO is a set-and-forget approach. It necessitates constant work and comprehension from the planning stages of your site up until its upkeep phases.

But don’t worry; in this thorough essay, we’ll walk you through every stage of WordPress search engine optimisation. Therefore, whether you’ve used WordPress for a while or are just beginning your journey, get ready to master WordPress SEO and elevate your online presence to new heights.

Before creating the website

Long before you install WordPress or publish your first article, all the fundamental preparations begin. Without a doubt, you want your website to be successful in every way. It is doubtful that you would want to replace its core each time a problem arises. As a result, you should begin by carefully planning and choosing the essential components that will serve as the basis for your website.

Choose the best hosting company

The foundation of any successful WordPress website is hosting. Your hosting company has the power to build or break your site’s functionality, which is essential for WordPress SEO and user experience.

Slow-loading websites suffer from lower ranks and greater bounce rates because search engines like Google prefer quick pages. Good hosting companies are aware of this and offer the infrastructure necessary to consistently and swiftly load your website.

Additionally, a trustworthy hosting company offers uptime warranties to ensure that your website is constantly accessible. Any outage could have a negative impact on search rankings and result in fewer visits.

Consider variables like server dependability, uptime ratings, upgrade choices, and customer service level when selecting a hosting provider. Additionally, it is best to check for companies offering hosting designed specifically for the WordPress platform if you want increased performance and security features.

Make no mistake: choosing the best hosting company is an investment in the success of your website. It creates a strong basis for all of your SEO efforts involving WordPress websites. Choose accordingly!

The benefits of using a CDN

A CDN is a fantastic tool for any website owner due to its capacity to speed up your site, improve security, and improve reliability—all essential elements for WordPress SEO success. How does it function? A CDN makes sure that consumers receive material from the closest server by distributing your website’s data over numerous servers situated all over the world. Your page loads much more quickly and latency is decreased! Additionally, as you are aware, happy users mean speedy websites. A win-win situation!

However, there’s still more. Faster websites offer better user experiences, which leads to lower bounce rates and sessions that last longer. These are the main indicators that search engines look for when deciding how reliable or high-quality a website is. So using a CDN has a big impact on WordPress and SEO.

Protecting your website is more crucial than ever with the increase of cyberattacks like DDoS assaults. The good news is that a lot of CDNs provide tools like built-in security protocols that reduce these risks by spotting and thwarting malicious activity before it reaches your website.

Cost factors must be taken into account when installing a CDN, and its setup and management may call for some technical expertise. However, if your website receives a lot of traffic or has international users, we think the advantages of employing a CDN outweigh the difficulties and costs.

The decision to use or not use this product ultimately comes down to what makes sense for you and your business needs. But if you want to optimise WordPress for SEO while always keeping things secure, we believe it’s something to think about!

SEO-friendly WordPress themes

Choosing the ideal WordPress theme has a significant impact on how search engines see and rank your website. It does more than just make your site look beautiful. So, keep in mind some of the essential elements to take into account when selecting a theme to enhance your WordPress SEO optimisation.

You need a lightweight, quick-loading theme that will keep you at the top of the search engine rankings because speed is crucial for successful WordPress SEO. Additionally, users are more likely to stick around if they aren’t forced to wait for your website to load for an eternity. Check the loading speed of your possible themes using tools like Google PageSpeed Insights.

In the modern world, when mobile devices account for over 50% of internet traffic, mobile responsiveness is equally essential. This style of design is preferred by Google, which even incorporates mobile-first indexing into its ranking algorithms. Make sure to pick a responsive theme, then, so that it will adapt to different screen sizes and devices and appear properly.

Additionally, you want clean code that complies with W3C (World Wide Web Consortium) coding standards. It will make your website easier for search engines to comprehend and index.

While choosing a new WordPress theme, it’s a wonderful idea to confirm compatibility with well-known SEO plugins for WordPress.

Last but not least, be sure to select themes that receive regular updates because they’ll keep things running smoothly and provide the best performance updates for both security and user experience enhancements.

Importance of responsiveness for mobile

Most internet users today visit websites using their mobile devices. Therefore, having a responsive website is a requirement, not just a bonus or luxury. 

Your website can change and adjust its design and functionality to match different screen sizes and devices if it is mobile responsive. Therefore, all visitors will be able to effortlessly browse through your site without any issues or aggravation (regardless of the device they use).

Google prioritises sites that are mobile-responsive in terms of WordPress search engine optimisation. The mobile version of your website is used by the search engine for indexing and ranking purposes. Consequently, it will have a negative effect on your search rankings if your WordPress site is not adapted for different device screens.

A mobile-responsive website also improves user experience by facilitating interaction with all the features. Users will continue to visit your website if they can easily access all of its features on their mobile devices. These frequent visits result in longer browsing sessions on the website (lower bounce rates), increased brand reputation and customer awareness (higher conversion rates), which are all favourable indications that have an impact on WordPress site SEO.

Organising the structure of your website will improve WordPress SEO.

How can WordPress’s SEO be improved? What you need to know about structuring your website for WordPress SEO is as follows:

  • Logical structure: Your website should have a structure that is both obvious and logical. Typically, a user’s journey begins on the homepage, proceeds easily through category pages, and finally arrives at individual pages or posts. By doing this, your site will be easy for both users and search engines to navigate.
  • Keep your URL clean and descriptive! Clean URLs are essential since they enhance user experience while assisting search engines in understanding the content of your page.
  • Navigation: Users should have no trouble navigating your website. Finding information is made simple with a solid navigation system, which also aids search engines in recognising your site’s most crucial pages.
  • Internal links direct viewers to pertinent content that they may find interesting. They function as small road signals. Additionally, it makes finding even more information on your website a breeze.
  • Sitemap: You can submit a sitemap to Google Search Console as a complete list of every page on your website. This makes it simple for search engines to easily index every crucial section of your website.

Creating the Website

The next thing you should do is set up your WordPress site when you’ve finished the preliminary work. We’re talking about setting up crucial elements that will have a big impact on the functionality, user experience, and search engine visibility of your website.

Installing and configuring WordPress SEO Plugins

The use of WordPress SEO plugins will greatly simplify your life. We cannot overstate how crucial these plugins are. From creating XML sitemaps and changing meta tags to assuring better readability assessments, they do it all. They are comprehensive solutions, so you don’t need to be an expert in WordPress SEO to use them.

So how are they installed? Find “Plugins > Add New” on your WordPress dashboard, click it, browse for the plugin you want, click “Install Now,” then “Activate,” and you’ll see a new section where you can access its capabilities.

It’s time to configure WordPress SEO plugins after they have been installed. Here is where you alter them to fit your requirements. Set up your homepage’s title and meta description, decide which content categories search engines should index, and enable or disable features like breadcrumbs and XML sitemaps.

Because each parameter has an impact on how well search engines will rank your website, take them all seriously. But don’t worry, because many plugins offer assistance within the dashboard or offer thorough lessons online, so you won’t feel overwhelmed even if you’re new to the game.

Top WordPress SEO Plugins

Let’s look at some top WordPress SEO plugins that we just discovered. These tiny jewels are incredibly potent tools that up your WordPress SEO game and increase site traffic.

You’ve undoubtedly already heard of Yoast SEO as it’s a favourite among webmasters, so we’ll start there. You can add meta tags, create sitemaps, optimise for social media, and even get advice on how to increase your readability and keyword usage with Yoast. It’s fairly extensive!

The All-in-One SEO plugin, which has an easy-to-use interface and features for adding titles and meta tags, making XML sitemaps, and enhancing social network integration, is the next thing we suggest you check out. Additionally, it specialises in WooCommerce SEO, which is ideal if you manage an online store.

Rank Math, a powerful SEO plugin with several impressive capabilities. You can get a comprehensive WordPress SEO analysis from the user-friendly interface based on 40 distinct parameters (! ), and it integrates with Google Search Console to give you even more information. With this one, you can also employ sophisticated schema markup choices.

Implementing Caching

The next topic is caching, which is a little technical but still essential. The main benefit of caching is that it makes your website load faster for repeat users, which is crucial because search engines favour websites that offer rapid user experiences.

Fortunately, WordPress users have access to numerous excellent caching plugins, such as W3 Total Cache, WP Super Cache, and WP Rocket. Pages load more quickly than ever before thanks to the static version of your website that these WordPress SEO plugins provide, which lowers server requests and data transmission!

How can caching help WordPress’s SEO? Simply visit the WordPress plugin directory, choose the one that best meets your needs, and then change the settings in accordance with your site’s requirements to get started with caching. Easy peasy! Just keep in mind to delete your cache after any large website updates to ensure visitors receive the correct content!

Organising content using categories and tags

Your WordPress website’s user experience and SEO will benefit greatly from content organisation utilising categories and tags. It facilitates user navigation while assisting search engines in comprehending the organisation and content of your website. It’s similar to having a beautifully ordered bookcase that makes it simple to locate your favourite books.

While tags indicate detailed information about each book, categories are like the broad sections of a library. For instance, if you operate a cooking blog, your categories would be “Desserts,” “Main Courses,” and “Appetisers,” while your tags would be something like “chocolate desserts” or “no-bake desserts.”

Keep your categories and tags concise but effective when establishing them! Make sure they are sufficiently descriptive so that users understand what they are looking at. Additionally, keep duplicate content to a minimum because it confuses both visitors and search engines. To improve SEO for your WordPress site, don’t forget to strategically use keywords in categories and tags.

Improving UX

User engagement keeps visitors on your website, which is essential for WordPress SEO results. To enhance UX on your WordPress site, consider the following WordPress SEO tips:

There should be no gaps in the navigation, with logical hierarchies that clearly identify each connection. From the main menu, users should have quick access to all crucial pages.

Key is readability! Make it simple for people to swiftly scan over your material by breaking it up into subheadings, bullets, and interesting images.

Additionally, page speed is crucial! Use cache strategies, properly optimise your pictures, or even a CDN if necessary because quick-loading websites enhance user experience, which boosts WordPress SEO ranking.

By urging readers to read more blog posts, subscribe to newsletters, and other actions, calls-to-action instruct users on what to do next. By smoothly guiding customers through their journey, great CTAs demonstrate that you appreciate their time just as much as they do yours.

Implementing Security Measures

In addition to protecting user information, you should maintain your WordPress website secure from online attacks for improved WordPress SEO rankings. For this reason, we’ve compiled a list of crucial security precautions you should take right away, such as SSL certificates.

Your first line of security against hackers should be SSL certificates. These certificates protect the data sent between your website’s users and outside parties from interception by encrypting it. Additionally, SSL certificates function as security evidence by displaying the padlock icon in the browser and the ‘https’ prefix in the URL.

Continually updating everything is a vital step as well. WordPress routinely publishes updates with enhanced security features and fixes for flaws found in their plugins or software packages. Updating all of these apps only keeps your website’s content pleasant and secure.

We’ll move on to passwords next. Ensure that all user account passwords, especially those for admin accounts, are impossible to guess. Regularly review user permissions to ensure that no pointless rights are given; only grant access when it is required.

Additionally, don’t overlook WordPress SEO plugins like Wordfence or Sucuri, which provide additional layers of security with tools like malware scanning and firewalls.

Last but not least, having backups is essential for all website owners so that you can swiftly recover if something goes wrong. Many hosting companies even offer automatic backups as part of their services.


The critical next step is optimisation after your WordPress site is operational. It suggests adjusting numerous aspects of your website to boost its functionality, improve user experience, and, most significantly, make it more appealing to search engines.

Strategies for on-page optimisation

For WordPress websites, on-page SEO is where we get to optimise specific web pages for better search engine results and more visitors. The HTML source code of the page and its content are everything. So let’s go over the headers, page titles, and meta descriptions settings for WordPress SEO in more detail.

Page titles: Among THE most crucial elements for WordPress on-page SEO! Why? In search engine results, users notice it right away. That implies that it ought to accurately convey the theme of your page. A clever title not only increases click-through rates but improves rankings! How to make page headings pop:

  • Make sure each page’s title is distinct.
  • Your desired term should appear near the start of the title.
  • To avoid being truncated in search results, limit the length of your title to 50–60 characters.
  • Write for people, not search engines, first and foremost! Create compelling content that will encourage readers to click!

Headings: When organising your information and making it easier to read, tags like H1, H2, and H3 are tremendously beneficial. Additionally, they provide you with the ideal chance to insert those delicious target keywords. In order to improve your headings:

  • Only use the H1 tag for your primary title, and make sure it is identical to or almost so to your page title.
  • In order to efficiently organise your material, use H2-H6 tags as subheadings.
  • Naturally, you should use your target keywords when they are suitable, but refrain from filling your content with them to prevent suffering from writer’s block.

You’ve probably noticed that when you conduct an online search, each result typically includes a brief summary. That’s what a meta description is called! Though it doesn’t directly affect rankings, an attention-grabbing snippet can raise CTR, which has an effect on WordPress SEO. Therefore, let’s improve those descriptions:

  • For every page, make sure to write a distinctive meta description.
  • In order for your text to appear in full from search engine results, make sure it is between 150 and 160 characters long.
  • Include your goal keywords so they’ll stand out.
  • Make your description interesting and, if possible, add a call to action to entice users to click.

Tips for technical optimisation

The infrastructure of your website should be optimised as part of technical SEO for WordPress. You are well aware that a key element in search engine rankings is how quickly your website loads. A slow-loading website is annoying for users and ultimately lowers engagement and conversion rates. So, how can WordPress’ SEO be optimised?

  • Use a content delivery network (CDN) to store copies of your website in different locations so that users can access it more quickly.
  • Improve Image Quality: Large photographs might significantly slow down your website. To reduce loading times, compress them and use suitable formats (such JPEG or PNG).
  • Implement Caching: Caching enables pages to load more quickly during subsequent visits by saving previous iterations of your website in a user’s browser.
  • Reduce HTTP requests to a minimum: The bare minimum is best for your page. When you can, try merging files and switching to CSS in place of pictures.

On to schema markup now. This kind of micro-data aids search engines in comprehending your material, resulting in the creation of rich snippets—those cute little SERP previews. Here are some recommendations for using schema markup with WordPress:

  • Pick the Right Schema: There are a ton of possibilities (think “Article,” “Product,” “Recipe,” “Event,” and hundreds more! ), so be sure to pick the one that most accurately describes what you’re providing.
  • Use a Schema Generation Tool: Without too much brain-wracking, tools like Google’s Structured Data Markup Helper will walk you through the process of creating schema markup.
  • Test Your Markup: Use Google’s Rich Results Test tool to verify your markup and make sure everything is applied appropriately.

Creating high-quality content

Let’s get started with the craft of generating excellent WordPress SEO content as enthusiasts of all things written! The first step in creating search engine-optimised web content that performs well on search engines is to optimise your WordPress website. Making sure your readers find the content interesting enough to keep them coming back for more, though, is as important.

You should start by explicitly tailoring your material to your target audience. Utilise resources like social media analytics, Google Analytics, and consumer feedback. Discover useful information about their interests, behaviours, and demographics to help you create content that will resonate with them.

The exciting part is now here: keywords! How can WordPress websites add SEO keywords? Utilise keyword research tools like Google Keyword Planner or SEMrush to find pertinent terms with a respectable search volume. This crucial phase provides you with a sneak peak into the keywords that your audience uses the most frequently.

Always keep in mind that when creating material for humans, important information needs to be highlighted. The essay’s flow should be maintained while strategically including keywords as naturally as feasible.

Incorporating these carefully selected keywords into a number of parts, including titles, headings, meta descriptions, etc., is a smart WordPress SEO optimisation technique. Although it may be tempting, avoid keyword stuffing as it will result in penalties from search engines.

The next step is readability! Writing should be broken up into manageable paragraphs with subheadings to make reading easier and improve your piece’s relevance to search engines.

Maintaining fresh content demonstrates to search engines and users alike that you are still relevant. Update your top-performing posts frequently with fresh content to continue receiving organic traffic that isn’t going to your rivals.

Finally, internal and external links give longer works credibility and structure! Linking to pertinent internal information enhances accessibility & navigation on your website and increases exposure on search engine results pages (SERPs). However, high-quality external connections raise page rank and enable a deeper extension than what your resources can.

Optimising Images

When attempting to do something on a website, no one wants to wait around while a picture loads, right? Because of this, enhancing your photographs with file names and alt text is a real game-changer. 

Let’s start by talking about the alt text. The alt text in your HTML code acts as a covert message that explains what your image is about to both search engines and visitors who are blind. Therefore, be sure to include a clear and precise description of the image and, if at all feasible, throw in a few pertinent keywords (but do not pack them in). Additionally, limit the number of characters to 125, which is just enough to get the point across.

A positive impact on your WordPress search engine optimisation is provided by happy naming. Instead of naming the image “IMG1.jpg,” give it a descriptive name such as “staxo-wordpress-developer.jpg” or “staxo-group-london.jpg” By tagging this with pertinent keywords, you can help search engines understand what your photographs are about.

But hold on, there’s more! JPEGs or PNGs? How can huge image files be compressed without losing quality? passive loading? Although they initially seem complicated, they are actually quite simple solutions that will improve both the user experience and rankings of your website. You won’t be let down once you give them a try, we promise!

Best practices for using internal links

Internal linking: What is it? It occurs when we make a link that can be clicked to get from one page of our website to another. Simple as pie, right? But there’s more to it than what the eye can see. Internal linking improves search engines’ comprehension of your content and structure when used properly. Additionally, it aids in distributing authority throughout various pages on your website, improving user experience. Our top five WordPress SEO best practices are listed below.

  • Use anchor text that is illustrative and describes the link’s destination for both users and search engines. It won’t do to use generic language like “click here” or “learn more”!
  • Consider relevance while choosing which pages to link internally. What details will be useful to your reader? Even better if you can get them to stay on your website longer by providing them with more content pertinent to their interests.
  • Keep in mind those pages with deep links. We all know how crucially vital our home pages and primary categories are, but let’s not overlook the crucial information that lies hidden beneath deeper pages that require more attention in order to become more visible.
  • Use internal links when they make sense and serve a purpose—this is a crucial tip. Too many haphazard links will appear spammy and have a bad effect on the user experience as a whole.
  • Bad News = Broken Links. As your website expands, make sure to periodically check for broken links and get rid of those that aren’t using legitimate WordPress SEO plugins or technologies.

Ongoing Processes 

WordPress SEO is a continuous process that requires ongoing effort. No, it’s a process that demands constant attention and work. What steps can one take to guarantee their website stays at the top of search engine results? We’ll see.

Building high-quality backlinks to improve site authority

Backlinks, also known as inbound links, are links from other websites that point readers to YOUR site and are extremely valuable for WordPress SEO. Amazing, isn’t that? The following WordPress SEO hints will help you create high-quality backlinks:

  • Be Outstanding: We consider the type of material that will have an impact and produce something UNIQUE that other people won’t be able to resist linking to. Consider comprehensive articles, appealing infographics, fresh research, and perceptive blog posts.
  • Guest posting: Reach out to other renowned websites in our sector to see if they’re interested in working together while creating amazing content. The outcome? A haven for backlinks! Additionally, it increases the number of people that see our excellent material.
  • Influencer Power: We engage with bloggers or influencers in our sector and let them know about our great content if we want links from the best in the market. If they agree that it’s amazing, they could link back to us when they share our content with their audience.
  • Building broken links: Keep an eye out for broken links on other websites. Websites that may have lately erased pages (we feel you). After that, consider what might have made sense in place of the broken content and come up with something akin on your own. Those broken links will soon redirect directly to OUR brand-new fantastic pages with a little bit of asking around!
  • Community Connection: We should never ignore websites like Quora, Reddit, or niche forums relevant to our field; use them properly when appropriate by contributing insightful commentary to debates rather than only attempting to earn clicks!
  • Professional Touch: Lacking the time or motivation to put out the effort? You may always utilise expert link-building services, which will do the task for you in the finest manner possible.

Tracking and Analysing site metrics

We can learn a lot about our website’s performance, which of our techniques are effective, and where there is opportunity for improvement by digging deeply into the data. And fortunately for us, Google Analytics provides a wealth of data to help us along the way.

You must first set up Google Analytics on your WordPress website if you intend to use all that tasty data. Although setting up an account, adding your website, and putting the tracking code may seem difficult, Google has made it fairly simple.

The enjoyable part now is going through all that tasty info. Start with the traffic sources. To optimise your website and increase conversions, you must understand where your visitors are coming from. Which regions require attention will be determined by determining which tactics are generating traffic.

User behaviour metrics will be the next. The finer points of WordPress SEO statistics, such as bounce rate, pages per session, and average session length, reveal how users interact with our site and the nature of their experience while they are browsing. High bounce rates may indicate that content has to be optimised or the navigation should be improved to keep users interested.

Conversions come last but certainly not least. Depending on the objectives we’ve set, it’s critical to monitor whether our calls-to-action are successfully turning website visitors into buyers or subscribers. We can concentrate on strengthening these tactics or A/B testing fresh concepts once we have determined what is most effective.

But don’t let this wonderful information go to waste! Long-term WordPress website SEO success will be ensured by routinely reviewing the results and making the required adjustments in light of learned insights. Why don’t you look now, then? Who knows what secret WordPress SEO tricks are in store?

Importance of staying up-to date

It’s important to stay competitive, so keeping up with algorithm updates is more than just following the regulations. Rankings and traffic are impacted by changing algorithms, which ultimately has an impact on the business. You should be aware of these adjustments and modify the WordPress SEO best practices as necessary to avoid fines or lost exposure.

However, new WordPress SEO trends like voice search optimisation and mobile-first indexing are also significant areas to investigate. These aren’t the only things to keep an eye out for. Being informed of recent advancements in the industry enables us to use them to produce content that is even more compelling. Keep engaged with our insights to get up-to-date content on trends. 


This extensive WordPress SEO guide has covered a lot of ground. You should keep in mind that this is a continuous process that calls for thorough planning, committed implementation, and regular monitoring.

An SEO audit is exactly what you need if you’re seeking for extra optimisation or want to learn more about how your existing WordPress SEO techniques are working. These audits provide insightful information and practical suggestions to boost the SEO of your WordPress website and your overall online presence.

No matter how big or small, every action you take moves you a step closer to achieving your objectives. Continue working at it, be watchful, and don’t be hesitant to try new things.



Developing my website – at the same time as managing my growing business and family – was a deeply personal process. Saying this, the whole process was made easy and enjoyable thanks to the team at STAXO, who worked with me from the start of the process to ensure the site captured and communicated my message clearly.

Melanie Campbell

Melanie Campbell | Owner & NLP Coach

The commitment they showed, and their understanding of our requirements was far superior to any other company in the panel, including large multinationals, and they were selected.


Ralph Lucas, Programme Director