Leverage Web Design and SEO for your business success with STAXO


When signing with a new client, it is critical that they understand the relationship between design decisions and search engine optimisation (SEO). Although they may wish for a design-rich layout, it is critical for them to understand the potential effects that design choices can have on their website’s search engine ranking and performance once it is launched. As an established web design firm in London, we appreciate open communication with our clients about design decisions that may have an impact on search engine optimisation (SEO).


This article will look at how site design and Search Engine Optimisation (SEO) may work together to provide an amazing visual experience while still maintaining optimal performance on search engine results pages. Its goal is to provide a more comprehensive understanding, allowing people to make more informed decisions when starting a new website.


Relationship Between Web Design and SEO


An expertly designed website seamlessly incorporates several aspects that not only improve the user experience but also have a significant impact on search engine visibility and ranking. The design decisions made during the creation of a website have a direct impact on how search engine algorithms perceive and rank it. User-friendly navigation, smartphone compatibility, speedy website loading, and high-quality content are all important considerations in this process.


A well-structured site architecture allows search engine crawlers to index web pages more efficiently. Mobile-friendly designs are consistent with Google’s mobile-first indexing approach. Immaculate designs, optimized images, and precisely arranged information not only attract users, but also meet search engine requirements for outstanding, relevant, and authoritative content – all of which are necessary for achieving higher results.


STAXO design team is very aware about SEO, therefore we make sure that all of our design decisions consider the impact they will have on the technical SEO of the final website, and we are based in London, United Kingdom. 

STAXO on DesignRush

The Progressive Advancement of Search Engine Optimization (SEO)


Google is constantly improving its ranking mechanism, which determines the search engine results pages (SERPs) for your website. It adjusts this in order to provide users with the most relevant and best search results. Website designers and developers must keep up with these changes to ensure that their websites continue to perform well in search rankings.


To stay up to current on the latest algorithm changes, it is critical to closely monitor industry news, official Google announcements, and SEO communities. By staying updated about these improvements, you may make the necessary design and development changes to assure compliance.


If you have a contract with your agency for website support and maintenance, it is recommended that you set out a particular number of hours each month to keep your website up to date with these updates. Implementing this proactive method will ensure that your website maintains its presence on Google.


The value of content cannot be emphasized.

High-quality content not only informs and engages users, but it also has a substantial impact on search engine rankings.


Designers must actively pursue the challenge of seamlessly merging high-quality, text-rich content into their web designs. Giving focus to typography, layout, content hierarchy, and visual components allows you to produce visually appealing and highly informative web pages that not only look great but also rank high in search engine optimization (SEO). The essential component is to achieve a healthy balance between the visual attractiveness of the design and the substantial depth of the information.


Essential Web Metrics

Google caused havoc by releasing a set of user experience metrics known as Core Web Vitals. The metrics Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) impact your website’s ranking in the SERPs. Websites that fail to handle Core Web Vitals are likely to receive a worse ranking. To fulfill these parameters, website designers will most likely need to make changes to their designs, including improving page load times, interaction, and visual stability.


E-A-T signals (experience, expertise, authority, and trustworthiness)

Google has underlined the relevance of E-A-T (Expertise, Authority, and Trustworthiness) in determining webpage ranks. The material on a website should indicate proficiency, knowledge, trustworthiness, and reliability. This can be accomplished by demonstrating credentials, citations, and expert contributions. It is critical to carefully plan and design the website, taking into mind the placement of these recommendations from Google.


User Experience (UX)

UX has a significant impact on search engine results pages (SERPs). Google strives to give the most relevant and best results to users by evaluating the relevance and quality of web pages using a variety of criteria. Many of these metrics are relevant to design-related factors.


To improve your website’s click-through rate (CTR), include clear and compelling calls-to-action (CTAs) that encourage visitors to explore the site. This requires designing buttons, links, and information in a way that facilitates navigation and encourages users to explore your website.


To reduce bounce rates, consider designing an intuitive and user-friendly interface. A structured and consistent design with clear headlines, relevant visuals, and relevant content has the ability to reduce bounce rates by giving visitors a positive first impression.


Mobile responsive design is a must-have feature for all websites. It is critical that your website works seamlessly on a variety of screen sizes and devices. Designers must explain to the front-end development team how the website should appear on regularly used smartphones and tablets.


Page Speed

Optimal page speed is critical in web design. The rendering time of a website increases proportionally with its amount of design complexity. Prioritize loading speed by optimizing images and removing unnecessary code. This will enable the creation of a more efficient and enjoyable user experience.


To ensure material quality and relevance, adopt an orderly and methodical organization. Use headings, subheadings, and bullet points to create a clear hierarchy and improve the text’s readability. Ensure that the design complements the content and improves its legibility.

When creating your website’s navigation menus and internal linking structure, make sure to take careful thought. The design process entails making decisions about menu arrangement, including drop-down menus, as well as the overall structure of the website, in order to enable optimal user navigation and effective information retrieval.


Client Transparency

Transparency is vital for a successful client-designer relationship, especially in the context of web design projects. It requires open and honest communication about the various project components, such as the interplay between design, content, and SEO. This involves understanding how decisions made throughout the project’s planning and design stages may affect search engine results pages (SERPs) in the future.


Conclusion : 

The interaction between website design and SEO is not only mutually beneficial, but also of significant symbiotic importance. Design and SEO approaches should be viewed as complementary rather than competitive, working together to improve a website’s rating on search engine results pages (SERPs).


To create a well-rounded website plan, it is critical to understand the importance of high-quality content, technical SEO, user experience, and design. Using this combined technique, and viewing SEO and design as inseparable, we can create websites that not only captivate and interest consumers, but also perform exceptionally well in search rankings.


Designers and SEOs should collaborate, stay updated about the continual improvement of SEO strategies, and adapt their work to reflect these advancements. By using this strategy, we can ensure that websites have both aesthetic appeal and the capacity to rank high in search engine results, delivering the best mix of desirable attributes.


Simply book  a Free Consultation for additional support. 



Developing my website – at the same time as managing my growing business and family – was a deeply personal process. Saying this, the whole process was made easy and enjoyable thanks to the team at STAXO, who worked with me from the start of the process to ensure the site captured and communicated my message clearly.

Melanie Campbell

Melanie Campbell | Owner & NLP Coach

The commitment they showed, and their understanding of our requirements was far superior to any other company in the panel, including large multinationals, and they were selected.


Ralph Lucas, Programme Director